Licensed Sports Merchandise Market Share, Size, Trends, Revenue, Analysis Report 2024-2032

The latest report by IMARC Group, titled “Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2src24-2src32“, The global licensed sports merchandise market size reached US$ 32.4 Billion in 2src23. Looking forward, IMARC Group expects the market to reach US$ 44.1 Billion by 2src32, exhibiting a growth rate (CAGR) of 3.4% during 2src24-2src32.

Licensed sports merchandise comprises officially endorsed products and attire featuring copyrighted logos, images, or symbols associated with sports teams and athletes. These items are manufactured under legal agreements that authorize the use of these identifiers, typically in exchange for royalty payments or other forms of compensation. The product range is extensive, including jerseys, footwear, mugs, flags, and even pet accessories. This market targets the vast fan base of various sports worldwide, leveraging the strong emotional bonds fans share with their favorite teams and players. Sales primarily occur through specialized retail outlets, online platforms, and in-stadium shops, creating a diverse retail landscape. Currently, the widespread availability and emotional resonance of licensed sports merchandise contribute to its status as a highly profitable segment within the global retail industry.

For an in-depth analysis, you can refer sample copy of the report:

Licensed Sports Merchandise Market Trends and Drivers:

The global market for licensed sports merchandise experiences significant growth, primarily fueled by the increasing popularity of domestic and international sports events and leagues. These events garner massive viewership, creating favorable conditions for merchandise sales. Furthermore, the growing influence of social media and digital platforms provides teams and manufacturers with additional avenues to engage fans and boost sales, thus accelerating the adoption of sports merchandise. Additionally, advancements in sportswear production, such as moisture-wicking fabrics and aerodynamic designs, enhance the functional appeal of merchandise, appealing even to non-enthusiasts. Moreover, the market sees growth propelled by the rising trend of limited-edition releases and collaborations with popular brands or artists, which contribute to a sense of exclusivity.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others

Breakup by Distribution Channel:

  • Online Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others

Breakup by Price Range:

  • Premium
  • Economic

Breakup by End-User:

  • Men
  • Women
  • Children

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Adidas AG
  • Columbia Sportswear
  • Dick’s Sporting Goods Inc.
  • Fanatics Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Nike Inc.
  • Prada
  • Puma SE
  • Sports Direct International Plc
  • Under Armour Inc.
  • VF Corporation

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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