NFL Posts Highest Regular-Season TV Ratings Since 2010

The National Football League lost several of its biggest stars to injuries during the just-completed regular season, including the quarterbacks of the New York Jets, Minnesota Vikings and Cincinnati Bengals. But a new NFL star emerged: superfan Taylor Swift.

Swift’s attendance at several Kansas City Chiefs games to support boyfriend and star tight end Travis Kelce created something of a frenzy both for her fan base and the TV networks, who seemingly couldn’t get enough shots of the singer cheering from a luxury box.