Forbes: Jake Paul, KSI, Logan Paul, Ninja, Olivia Dunne Among Top-Earning Creators

Several figures with ties to the sports world were included on Forbes’ list of the 50 highest-earning creators of 2023, which was released Tuesday.

While YouTuber Mr. Beast tops the list by a significant margin with $82 million in earnings, he is joined by Jake Paul ($34 million), KSI ($24 million), Logan Paul ($21 million), Ninja ($10 million) and Olivia Dunne ($2.3 million).

Jake Paul and KSI have made waves in the boxing world, Logan Paul has enjoyed instant success as a WWE Superstar, Ninja is perhaps the most popular gamer of all time and Dunne stars for the LSU women’s gymnastics team.

The Paul brothers first made a name for themselves on YouTube, and while they continue to thrive on that platform, they have since taken the combat sports world by storm.

Jake has eight professional boxing fights under his belt, going 7-1 with four wins by way of knockout. While he lost to the brother of world heavyweight boxing champion Tyson Fury in Tommy Fury, he has defeated several former UFC stars, including Ben Askren, Tyron Woodley, Anderson Silva and Nate Diaz.

Logan boxed KSI twice, fighting him to a draw in a 2018 amateur bout before losing to him in a professional fight in 2019. Logan later went on to face legendary undefeated boxer Floyd Mayweather Jr. in an exhibition contest in 2021.

While he is scheduled to box MMA fighter Dillon Danis next month, Logan seems more naturally suited for the world of WWE.

The elder Paul brother made his WWE in-ring debut last year at WrestleMania 38, and he has taken to professional wrestling more quickly than anyone could have imagined.

Logan’s athleticism has translated perfectly to WWE, and it was on full display in his most recent match when he beat the high-flying Ricochet at SummerSlam in August.

KSI, who is Logan’s business partner and co-owner of Prime sports and energy drinks, is 1-0-1 in amateur boxing matches, 3-0 with one no contest in exhibition fights and 1-0 professionally.

On the same card as Logan Paul vs. Danis, KSI is scheduled to face the only person who has defeated Jake Paul in Tommy Fury.

The 20-year-old Dunne has become one of the most recognizable gymnasts in the world, and it is thanks in large part to her social media presence.

Dunne has 7.8 million followers on TikTok and 4.4 million followers on Instagram, opening the door for her to make huge money through name, image and likeness (NIL) deals.

Per On3 (h/t Stephanie Apstein of Sports Illustrated), Dunne has an estimated NIL value of $3.2 million.

That is third among all college athletes behind only USC basketball commit and son of NBA legend LeBron James, Bronny James, and Shedeur Sanders, who is the University of Colorado quarterback and son of Colorado head coach Deion Sanders.

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