Coach Prime Deion Sanders’ $6 Million Bargain Proves Its Worth as Colorado Turns Into Financial Powerhouse

Colorado college football has seen evident success and popularity after the intervention of Coach Prime–Deion Sanders. The head football coach came in like a ray of sunshine to Boulder, and the Colorado Buffaloes is a testament to his worth. Taking college sports as a business, the former NFL star and Jackson State head coach is turning Colorado college football around. 

From leading his team to a great 3-0 season start to boosting the program’s financial status, Deion Danders is more than deserving to rake up the annual $6 million. After all, people haven’t had enough of the Prime Effect, and Coach Prime is likely to take college football to the next level. But how has Colorado’s financial position changed with the arrival of Coach Prime? 

Coach Prime Deion Sanders is a business visionary

Joe Pompliano shared an interesting insight via Twitter on Deion Sanders’ impact as Colorado’s head coach. The Joe Pomp Show host posted an issue by Sean Gregory titled “The Believer- How Deion Sanders Is Changing Football Forever.” He captioned the post, “Colorado has already seen a 40% jump in out-of-state applications since Deion Sanders took over. Those students pay $30,000 more in annual tuition than in-state students. Add in ticket sales, sponsorships, and merchandise, and Deion’s $6 million per year contract is a bargain.“

Deion Sanders’ effect on Colorado is unquestionable. Aside from the first three consecutive wins, he had to deal with two losses – a major 42-6 Oregon Ducks blowout and a 48-41 USC Trojans loss. But the Buffs quickly recovered from the 34-14 halftime deficit in the last game with USC in a spectacular manner. DaBaby said of the game, “The atmosphere is electric, man. Look, f*ck the NFL game. Right now this is the most exciting place to be in football.“

The major flex with Coach Deion Sanders is that his influence is seen not only in Colorado’s on-field performance. But what’s intriguing is that he is improving the financial state of the multi-billion-dollar college football program. Ever since he stepped in, Colorado’s merchandise sales have spiked up to 892% over 2022.

According to Philip DiStefano, Colorado’s chancellor, “it’s transformational” that since Deion Sanders became head coach, the college has had a spike of 40% in out-of-state applications. His powerful social media personality has enabled Colorado to earn the NIL (name, image, and likeness) right, which, in turn, generates more revenue. 

Coach Prime never stops hustling

Deion Sanders is not someone who plays by the rules of the game. One of the most important things he emphasizes is being true to oneself, and this is what he stands by throughout his football career. Dwayne Johnson said, “In the world of college football, there is a certain expectation of how coaches should be and how they should act. Prime tore that playbook up and threw it out the window.”

Coach Prime may not be a prolific college football coach, but everybody can see his influence over Colorado. Now he’s getting prepped for another social media bomb in collaboration with former New York Giants player Michael Strahan and comedian Kevin Hart. Coach Prime is set to release a comedy sequel to the Coach Prime docuseries on Amazon Prime.

WATCH THIS STORY: Ahead of Fishing For a Turnaround, Coach Prime Deion Sanders Gets Real With Buffalo Starlet

It’s only six weeks until this year’s football season, and Coach Deion Sanders is already making amazing transformations in the college football program. He is arguably one of the best head coaches, whose popularity and online reputation outweigh most NFL head coaches.